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White House Custom Colour acquires Lickity Pixel and PickPic January 6, 2008 — On January 4, 2008, White House Custom Colour completed its acquisition of Lickity Pixel, developers of the renowned online proofing solution PickPic. "Lickity Pixel's PickPic is the finest proofing experience on the market and we are thrilled to now be bringing this product directly to our WHCC clients and beyond," said Michael Hanline, WHCC's Co-CEO. "For photographers who want to see increased sales and decreased costs, offering state-of-the-art online image galleries that blend seamlessly within their own websites is the perfect complement to lab services like WHCC's fulfillment division." The acquisition promises to not only strengthen PickPic's market-leading position, but also firm up Lickity Pixel's plans to move past just the online proofing market. "After building a solid foundation on our own for the past four years, we're absolutely ecstatic and proud to be joining the WHCC family," said Troy Widner, Lickity Pixel's Chief Pixel. "During our discussions with WHCC, it became very clear that we shared strikingly similar goals and objectives — so much so that teaming up at this point only seemed logical." Under terms of the agreement, Lickity Pixel will remain an autonomous subsidiary of WHCC co-managed by Rebecca and Troy Widner, who in 2008 will relocate to Minnesota to work from WHCC's corporate headquarters. The acquisition will not significantly affect PickPic — particularly its lab-independent nature, which both parties agree is a vital aspect of its broad appeal. PickPic will, however, eventually gain some additional features that would not have been as easily possible without the synergy provided by this deal. "The most important thing for our clients to know is that we are absolutely committed to delivering the same high level of customer service that they've come to expect from us," Widner said. "Our intent is to make sure that philosophically, Lickity Pixel stays exactly the way it's always been — only with a few more hands on deck and the addition of an expansive Minnesota winter wardrobe." White House Custom Colour, Inc. is a leading provider of photographic and press printed products for the professional photography industry. Founded in the late 70s, WHCC converted to 100% digital production in 2002 and has redefined the industry standards for quality, service and price. WHCC's innovative press printed products, announced during the spring of 2005, quickly became the industry standard and remains there today. This rapidly growing company moved into their new 47,000 sq. ft. corporate headquarters and production facility in Eagan, Minnesota in July 2007. Founded by Troy Widner, Lickity Pixel is dedicated to developing innovative solutions for digital artists of all stripes. Their flagship offering, PickPic, is internationally renowned for empowering the very best photographers in the world with the tools necessary to host their own online proofing galleries and shopping experiences. ### Contact: Copyright © 2008 White House Custom Colour, Inc. All rights reserved. |